Service · E-commerce

A shop you own outright, and the engine behind it.

Storefront, checkout and delivery rules on your own infrastructure — plus the back-office that runs orders, stock and dispatch without the spreadsheets.

Optimal Lab storefront — live e-commerce build
Optimal Lab — full storefront and back-office, running today.
Olivers florist product page — Shopify to owned-infrastructure rebuild
Olivers — Shopify store rebuilt on owned infrastructure, deployed to a live environment ahead of cutover.
What's included

Nine capabilities, one shop.

Owned storefront & checkout

A full store on your own infrastructure — not rented off Shopify or another SaaS platform.

SaaS-lock-in rebuilds

Migrate an existing Shopify-style store to infrastructure you own, keeping the catalogue.

Subscriptions, built native rather than bolted on

Subscription models — designed and priced. Recurring-payment wiring is a build, not something MAST has shipped yet.

Delivery rules engine

Postcode-gated rails and tiered fees that compute themselves, with cutoffs shown at checkout.

Pricing & discounts, safely

A discount engine with a cost floor, so a promotion can't quietly sell below cost.

Anti-tamper pricing

Prices are set server-side — a customer's browser can never dictate what they pay.

Admin back-office console

One operations console over the storefront — orders, stock and messaging in a single view.

Carrier & label automation

Shipping labels bought automatically the moment a UK delivery order is paid; dispatch and tracking stay a one-click operator action.

Bank-feed reconciliation

Bank-transfer orders matched automatically against the live bank feed, with a value threshold above which a person confirms.

Half an hour to see what an owned e-commerce build looks like for your business.

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The back-office

What runs behind the storefront.

Built and running at Optimal Lab: an order Kanban, dispatch and carrier labels, live inventory, customer messaging and bank-feed reconciliation — one console instead of five SaaS tabs.

Baby Crafts — AI product personalisation
Baby Crafts — AI product personalisation (concept).

Tell MAST which piece of work consumes your week. Half an hour is enough to see whether an agentic system is worth building.

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MAST
consulting
MAST Consulting · Applied AI for real workflows
matt@mastconsult.co.uk · MAST Consulting is a sole trader.