A shop you own outright, and the engine behind it.
Storefront, subscriptions and delivery rules on your own infrastructure — plus the back-office that runs orders, stock and dispatch without the spreadsheets.
Nine capabilities, one shop.
A full store on your own infrastructure — not rented off Shopify or another SaaS platform.
Migrate an existing Shopify-style store to infrastructure you own, keeping the catalogue and history.
Recurring orders with pause, skip and gift options — no third-party subscription add-on.
Postcode-gated cutoffs and tiered fees, so same-day and next-day rules enforce themselves.
A discount engine with money-safety gating — checked so a rule can never undercharge silently.
Prices are set server-side — a customer's browser can never dictate what they pay.
One operations console over the storefront — orders, stock and messaging in a single view.
Shipping labels, tracking and carrier hand-off generated automatically from each order.
Cash and bank-transfer orders reconciled automatically against the live bank feed.
Half an hour to see what an owned e-commerce build looks like for your business.
Start a conversationWhat runs behind the storefront.
Built and running at Optimal Lab: an order Kanban, dispatch and carrier labels, live inventory, customer messaging and bank-feed reconciliation — one console instead of five SaaS tabs.
Half an hour to see what an exacting fit looks like for your business.
Start a conversation